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[title] => Njemački trgovački lanac uvodi novu uslugu, kupci će biti oduševljeni ovime
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Aldi Süd pokreće vlastitu uslugu dostave namirnica. Od ovog utorka usluga, koja je dosad bila dostupna samo Aldijevim radnicima, bit će proširena na vanjske korisnike pod nazivom “Mein Aldi”. Međutim, testiranje se u početku provodi samo u tri poslovnice, javlja Fenix magazin.
Do sada je Aldi Süd namirnicama opskrbljivao samo svoje zaposlenike oko sjedišta tvrtke.
“Projekt će se sada proširiti”, potvrdio je Aldi Süd za njemačke medije.
Od ovog utorka i ostali će kupci moći koristiti uslugu dostave pod nazivom “Mein Aldi”.
Aldi Süd testira uslugu dostave
U početku će usluga biti dostupna za stanovnike područja Mülheim an der Ruhr, Duisburga i Oberhausena.
Naručena roba neće se isporučivati iz samih trgovina, već iz malog skladišta, tzv. dark storea.
Kupci mogu odabrati svoju robu iz niza od oko 1.300 proizvoda putem web stranice ili aplikacije.
Za dostavu su dostupni i smrznuti proizvodi.
U budućnosti će se testirati i sustav “Click & Collect” pomoću kojeg kupci mogu naručivati robu putem interneta, a zatim je sami preuzeti u trgovini.
Međutim, Aldi Süd mora naplatiti naknadu za dostavu kako bi financirao projekt. Testiranje koje sada provode bi trebalo pokazati kako se to najbolje može implementirati.
Može se pokazati da je besplatna dostava isplativija za tvrtku od određene minimalne vrijednosti narudžbe.
Provedba na nacionalnoj razini još nije planirana. Ovo je sada samo test, naglasio je Aldi Süd.
Aldi profitira od ekonomske krize
Aldi trenutno ima koristi od ekonomske krize, pišu njemački mediji. Prema istraživačkom institutu za maloprodaju EHI, njemački diskonti lani su povećali prodaju za 8,1 posto.
Supermarketi su u istom razdoblju porasli samo 4,8 posto, što znači da je tržišni udio diskontera porastao, pa si zato mogu priuštiti eksperimente.
Usluga dostave namirnica je napravljena kako bi nadopunila poslovanja poslovnica.
Aldi se na model dostave hrane odlučio po uzoru na američko tržište.
Kako navode mediji, Aldi se boji da bi konkurenti poput Lidla također mogli ući u posao dostave.
Lidlova sestrinska tvrtka Kaufland je prije nekoliko godina uvela dostavu u Berlinu, ali ju je brzo ukinula.
Rewe, s druge strane, proširuje svoju uslugu dostave u Ruhrskom području.
Aldi Nord nije htio sudjelovati u projektu
Aldi Süd je prvotno želio pokrenuti projekt zajedno s Aldi Nordom. No, Aldi Nord je oprezan kada je ovaj projekt u pitanju.
Ipak, postoji nada da kako će se sestrinska tvrtka pridružiti projektu, ako se projekt pokaže uspješnim, zaključuje Fenix.
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Aldi Süd pokreće vlastitu uslugu dostave namirnica. Od ovog utorka usluga, koja je dosad bila dostupna samo Aldijevim radnicima, bit će proširena na vanjske korisnike pod nazivom “Mein Aldi”. Međutim, testiranje se u početku provodi samo u tri poslovnice, javlja Fenix magazin.
Do sada je Aldi Süd namirnicama opskrbljivao samo svoje zaposlenike oko sjedišta tvrtke.
“Projekt će se sada proširiti”, potvrdio je Aldi Süd za njemačke medije.
Od ovog utorka i ostali će kupci moći koristiti uslugu dostave pod nazivom “Mein Aldi”.
Aldi Süd testira uslugu dostave
U početku će usluga biti dostupna za stanovnike područja Mülheim an der Ruhr, Duisburga i Oberhausena.
Naručena roba neće se isporučivati iz samih trgovina, već iz malog skladišta, tzv. dark storea.
Kupci mogu odabrati svoju robu iz niza od oko 1.300 proizvoda putem web stranice ili aplikacije.
Za dostavu su dostupni i smrznuti proizvodi.
U budućnosti će se testirati i sustav “Click & Collect” pomoću kojeg kupci mogu naručivati robu putem interneta, a zatim je sami preuzeti u trgovini.
Međutim, Aldi Süd mora naplatiti naknadu za dostavu kako bi financirao projekt. Testiranje koje sada provode bi trebalo pokazati kako se to najbolje može implementirati.
Može se pokazati da je besplatna dostava isplativija za tvrtku od određene minimalne vrijednosti narudžbe.
Provedba na nacionalnoj razini još nije planirana. Ovo je sada samo test, naglasio je Aldi Süd.
Aldi profitira od ekonomske krize
Aldi trenutno ima koristi od ekonomske krize, pišu njemački mediji. Prema istraživačkom institutu za maloprodaju EHI, njemački diskonti lani su povećali prodaju za 8,1 posto.
Supermarketi su u istom razdoblju porasli samo 4,8 posto, što znači da je tržišni udio diskontera porastao, pa si zato mogu priuštiti eksperimente.
Usluga dostave namirnica je napravljena kako bi nadopunila poslovanja poslovnica.
Aldi se na model dostave hrane odlučio po uzoru na američko tržište.
Kako navode mediji, Aldi se boji da bi konkurenti poput Lidla također mogli ući u posao dostave.
Lidlova sestrinska tvrtka Kaufland je prije nekoliko godina uvela dostavu u Berlinu, ali ju je brzo ukinula.
Rewe, s druge strane, proširuje svoju uslugu dostave u Ruhrskom području.
Aldi Nord nije htio sudjelovati u projektu
Aldi Süd je prvotno želio pokrenuti projekt zajedno s Aldi Nordom. No, Aldi Nord je oprezan kada je ovaj projekt u pitanju.
Ipak, postoji nada da kako će se sestrinska tvrtka pridružiti projektu, ako se projekt pokaže uspješnim, zaključuje Fenix.
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14. svibanj 2024 06:02
